保有 Kpop 文化的同時，也透過英文歌曲接觸到更廣的粉絲族群
“... Building the relationships with media firms, streaming services and other companies that make such feats possible — and in a way that fits Blackpink — is at the heart of what Joe does. “If you want to have a broader audience, you have to sing in English,” says Joe — which Blackpink embraced more than ever on tracks like “Ice Cream,” a cheeky team-up with Selena Gomez. “But we’re always mindful of maintaining their identity as a Korean group. We don’t want to lose that.” ...”
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